So, how do dating apps make money if they are mainly used for free? Soon, a user finds out that they have run out of free swipes, cannot start a video call with another user, cannot look for matches in another city, etc. A new user can create a profile and start looking for matches and send messages to people they like without paying anything. How Much Money Did Americans Spent on Dating Apps in 2020? (Source: ) Another curious fact is that users are ready to pay for the service: A recent survey from Pollfish showed that 7 of 10 Americans would continue using services for online dating after the pandemic is over. The lockdown with its limitations for social activities intensified this trend because self-isolation pushed people to use dating apps more heavily.
Global statistics for dating services usage clearly show stable growth in both user base and revenue.